Earlier today I wrote two posts about vote pledges: Vote Pledges and Why They Work on Future Majority and Vote Pledges are Valuable, Even in Heavily Democratic Areas on the Young Democrats of America Blog.
From Vote Pledges and Why They Work:
The concepts of peer-to-peer and vote pledges were developed after extensive research on marketing behavior and social psychology. Social psychologist Dr. Robert Cialdini from Arizona State University explains the power of commitment and consistency in Influence: The Psychology of Persuasion:
Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment.
The process of a young person signing a pledge to vote for a Democrat in November is a commitment to take that action, and they will be much more likely to actually do so in order to be consistent: “Once a stand is taken, there is a natural tendency to behave in ways that are stubbornly consistent with the stand.”
From Vote Pledges are Valuable, Even in Heavily Democratic Areas:
We have often talked about the research showing that a young voter who votes for the Democratic Party in three consecutive elections will likely identify themself as a Democrat for the rest of their life. We have also talked about how the Millennial Generation is more mobile than any other. Just because a young person is living in a highly Democratic area now, there is a good chance they will eventually live in places that aren’t.
The environment for collecting vote pledges and peer influence is much better in highly Democratic areas, so young people are more likely to been involved in social networks where being a Democrat is looked upon highly. By starting them on the path of becoming a life-long Democrat in areas where the peer reinforcement is supportive of the Democratic Party, the chances of success are very good. If and when they move to another location where the culture is not as supportive, the Democratic Party will already be a part of their identity.
Please go check out the posts in their entireties and leave comments with your thoughts. Also, don’t forget to sign the vote pledge at yda.org/votepledge and to encourage your friends to do the same.