Yesterday I wrote a post about getting creative with the use of keywords and landing pages in paid search advertising. Well, today Chris Bowers took the concept a step further with his amazing post on Open Left.

His idea essentially takes the concepts of creative keyword advertising but throws in the concept of running your own paid ads to help Obama.

Taking the solid advice of Open Left commenter Will, rather than just complaining about this state of affairs, I decided to start running my own ads. Instead of feeling disempowered by narratives I can’t do much to change and messaging that doesn’t speak for me, now I have my own anti-McCain ads. The two ads will appear across the entire state of Pennsylvania, on about three-dozen different Google keyword searches for John McCain and Sarah Palin. It feels really good, too.

Chris created two ads: one that targets McCain for being 95% like Bush directing to Factcheck.org, and one calling out Sarah Palin for lying directing to Think Progress’ Lies to Nowhere page. Here are the keywords he used:

Palin Ad
keywords
alaska governor palin
cindy mccain
governor palin
governor palin mccain
mccain palin
palin bio
sarah palin
sarah palin bio
sara palin
sara palin bio
vice president palin

McCain Ad
arizona senator john mccain
conservative john mccain voting record
john mccain
john mccain facts
john mccain information
john mccain issues
john mccain policy
john mccain political view
john mccain political views
john mccain profile
john mccain views
john mccain voting record
mccain
mccain conservative
mccain voting record
senator john mccain
senator john mccain facts
senator mccain
sen john mccain
sen mccain

So seriously, go read Chris’ article right now. It may be my favorite blog post written this cycle.