The Republic National Committee has added a new tool to its arsenal in the high-stakes battle for the lifetime allegiance of Millennial voters. FarmVille, a popular Facebook application game with over 80 million monthly users, allows players to “grow delicious fruits and vegetables and raise adorable animals on your very own farm!”
The RNC is hoping to capitalize on the “neighbors” component of the game. Neighbors, who are friends and contacts who connect with each other through the game, allow players to level up faster and accumulate more plants, animals, and decorations for their farm. The idea is to turn their FarmVille neighbors into fans of the RNC Facebook page as a foot-in-the-door to more meaningful outreach and participation.
The official RNC Farmville account will be managed by staffers within the organization’s new media department. A video explaining the new program has been posted to YouTube.
Come on Democrats, you let the RNC beat you to FarmVille. You have to at least try for Mafia Wars.