From a Capstrat press release:

A national poll conducted by Capstrat and FGI Research found that the online generation of Millennials (people between ages 22 and 30) are creating and consulting an informal advisory board of family members, spouses, friends and co-workers to make important life decisions. Overall, 73 percent of respondents prefer to obtain information through one-on-one informal conversations with their advisory boards. In total, 402 interviews were completed to understand how Millennials make decisions at key milestones, who influences those decisions and what matters most to them.

When comparing the importance of Millennial milestones, our research found that getting married is considered the most important life milestone (30 percent ranked this most important), followed by starting a career (26 percent), having children (19 percent) and buying a home (10 percent).

Additional notable research findings include:

  • Person-to-person first-hand accounts are the most common type of sought-after information (73 percent.) Looking to online sources was only ranked higher than the advisory board when seeking information about buying a car (60 percent) or starting a career (52 percent).
  • Millennials prefer to consult members of their advisory board when seeking information about getting married. Parents (57 percent) and potential future spouses (55 percent) ranked first for sources of information about getting married.
  • When making decisions about having children, spouses (63 percent) and parents (50 percent) were ranked as top sources of information.

“There are many stereotypes about Millennials – that they’re a digital generation with unrealistic expectations who are ill-prepared for the real world,” says Karen Albritton, President of Capstrat. “But this research has proven that this generation is thinking and planning ahead for their major life decisions. And the way Millennials make their decisions have important implications for companies that communicate with, market to or even employ members of this generation.”