The College Republican National Committee, Young Republican National Federation, American Crossroads, and the Republican State Leadership Committee have launched an independent expenditure superPAC, Crossroads Generation, to try to shift the Millennial vote from blue to red.
Crossroads Generation is starting out with $750,000 provided by the CRNC, RSLC, and American Crossroads. According to the AP:
Starting Monday, the PAC is launching a $50,000 social media ad campaign targeting younger voters in eight swing states, including Ohio and Virginia. Their ultimate goal: woo younger Americans to the Republican side, including some who supported Obama in 2008.
While the superPAC is starting out with a large amount of funding (by youth outreach standards), the organization is still embryonic at the grassroots level. For example, their Facebook page at the time of writing (5/14/12 10:00 am Eastern) only has 40 likes. While conservatives and the Republican Party are openly acknowledging this group (as opposed to Generation Opportunity), the Facebook page does not make it all that clear.
While I know that the initial reaction from many from the left is to laugh this effort off, but that would be a mistake. The Right has already been trouncing the Left for years when it comes to grooming their young talent, and if conservatives are serious about investing resources in youth outreach they could certainly do some damage. Democrats, liberals, and progressives need to realize that despite a pretty major head start, the Millennial generation can not be taken for granted. If we want to see large turnout with high Dem advantage from young voters, we need to invest in youth outreach. That funding and outreach can be the difference between election years like 2006/2008 and 2010.