Get More from Your Email Data

Many organizations fail to take advantage of their data from email campaigns. Too often those who are in charge of these campaigns only look at each of their email’s statistics in isolation if at all and in doing so waste an opportunity to improve their email tactics by looking at their output as a whole. […]

The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory “Technology played a key role in our success. Reaching an audience involves more than just figuring out who your audience is; it also means knowing how to find them. Part of the reason our campaign was so successful is that we […]

On Saturday, December 5th 2009, online organizers and activists gathered for a conference called Organizing 2.0 about online organizing and using new media. For more coverage of Organizing 2.0, visit http://www.SumofChange.com/org2.0.

At the Young Democrats of America Fall Conference in Orlando last month attendees had the chance to break off into discussion circles for various topics. One of these topics was free online tools. Using Google Wave, Colin Curtis, Sarah Burris, and I came up with this list of free online tools that are useful for […]

The Consequence Campaign has launched a new video and online organizing challenge where top organizers can win a trip to D.C. as representatives to leaders in Washington. When you sign up for the campaign, you begin by sending an email to your Senators. After that first action, you can earn points by recruiting more people […]

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Emilio Huerta for Congress



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