INTRODUCTION TO PEER-TO-PEER Peer-to-peer campaigning is built on three principles: The more personal a contact, the more effective it is in turning out voters. People are most strongly influenced by people they know and people that are similar to them. The most effective way to reach potential voters is to go to the places where [...]

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The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory For youth organizations, the concept of peer-to-peer campaigning is nothing new. The Young Democrats of America have used peer-to-peer as the core of their campaigns for years, and organizations like the Bus Project have been innovating in the field with such [...]

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