http://www.scribd.com/doc/38414/Youth-Targeted-Voter-Mobilization-by-Kevin-Bondelli

A great deal of research on the subject of youth voter mobilization has been done
over the last few years. The research shows that: 1) traditional campaigns do not target
young voters, 2) peer-to-peer contact is the most effective strategy for youth
mobilization, and 3) the political party that is able to successfully mobilize the youth vote
will gain a great advantage over the long-term.